The design team of arts background believed that care products, apart from content, the exterior appearance of the bottle should also convey the aesthetics conviction of the design team. A stunning first impression, or even trigger discussions, it initiation an array of tactile perception and imagination in the actual user experiences, get rid is the general daily necessities is experience of inertia and no feeling.
The birth of this product originates from the design intention of breaking from the conventional thinking in order to create a refreshing and differentiating cosmetics packaging to mainstream aesthetics. Eventually, the Anubis of Egyptian mythology was adopted as the design paradigm, as the bottle cap form of Anubis human figure with a canine head and transparent all-black color of body of the bottle, all of design which challenges the mild and refreshing aesthetics and contemporary of products.
Users are subject to multiple perceptual experiences of the visual and the tactile through unique bottle form, whether from the color or light and shadow of the bottle, as well as the muscle tone and texture of the Anubis-figure bottle cap, all of which are of great design and aesthetics significance.
Anubis, a mythological figure with a scale that came from the Dark Age, symbolizing the role of judgement and determination of the destiny of the dead, embodies the notion of noble truth and rebirth seeks to articulate the values of real skin care and the corporation of Midnight Sun, the bottle design assumes the unique black colr of Anubis, the icon of patron saint Hecate, and hence the product series creatively named, ANAPA, epitomizes the uniqueness and originality of the product, in contrast to the stereotyped mainstream elegant image female consumers.
TEAM MEMBERS :
CHEN SHEN-FU
CHEN SHEN-FU
CHUANG PEI-YUN
BRAND :
LEARNING PHILOSOPHY IS PRACTICING DEATH.
ART IS SPIRITUAL INHERITANCE.
DESIGN IS LEARNING AND LIVING.
ART IS SPIRITUAL INHERITANCE.
DESIGN IS LEARNING AND LIVING.
